23 Tips for Running a Telegram Channel in 2023
Telegram statistics show that there are currently 550 million international users, including 50 million in Russia. However, the platform does not have a native promotion algorithm. In this article, we will explore effective ways on how to promote a Telegram channel and maintain it in 2023 to ensure it ranks highly.
1. Attract attention
A catchy name is essential to stand out among competitors. It should be witty and understandable, so visitors can easily understand the essence of the channel. Additionally, your channel should have a clear USP – unique selling proposition. Ask yourself why your channel will be useful to subscribers and how you differ from competitors.
2. Optimize channel for search
Use key queries in the title and description of your channel to attract potential subscribers via search. You can also insert keywords within the public’s text. Wordstat is a helpful tool for finding relevant keywords.
3. Avoid long posts
Most users prefer short messages. Avoid overloading readers with information and keep your posts within 2,000 characters. Make the main “hook” in the title, as this is the first thing followers will notice when they receive a notification. Use formatting, lists, and emojis to keep readers engaged.
4. Avoid giveaways and contests
Avoid using these promotion methods, as they often attract users who are only interested in prizes. This can lead to a high number of unsubscribes in the future.
5. Post original content
Telegram users prefer author’s content such as personal opinions, case studies, and interviews. Post news later than other channels but add your own opinion for a unique perspective.
6. Remember target audience
Advertising on Telegram is more expensive than other social networks. If you decide on paid promotion, carefully select the source for placement. Evaluate the audience of the public you’re advertising in, based on whether you’re trying to sell a product or service, get new subscribers, or increase brand awareness.
7. Quality over quantity
Telegram subscribers automatically receive notifications when new posts are added, so avoid posting too often. If you post too frequently, there’s a high chance the user will turn off notifications.
8. Choose the right post format
Personal brands often publish photos and diary-style content, but users may not be interested in non-personal channels. Choose the right post format for your channel.
9. Use polls to grab attention
Use polls to collect feedback from customers and understand what type of content is popular with subscribers. Offer options for headings to choose from to increase engagement.
10. Motivate to subscribe
Offering digital bonuses that correspond to the theme of the channel can motivate target audiences to subscribe.
11. Collect traffic from other sources
12. Use helpful bots
Bots make it easier to post and communicate with subscribers, making them a trend for 2023.
13. Post different formats
Different formats in messaging apps give readers a sense of personal communication. Posting different formats can attract more subscribers.
14. Choose the right time to post
Analyze when your subscribers read posts and enter the messenger. Avoid posting at the same time as other channels, choose non-circular times instead.
15. Directories: use at your own risk
Opinions are divided about the effectiveness of directories, so proceed with caution.
16. Structure information
Structure the information array using hashtags, especially if there are multiple topics discussed in the channel. If there are many topics, create a pinned post and include all hashtags in it.
17. Avoid spamming
Write a useful post and add a referral link at the end. Avoid spamming your subscribers with advertising messages.
18. Don’t be afraid to borrow posts
Post borrowed content, but avoid blindly copying it. Cite the source and ensure the content matches the theme of your channel.
19. Don’t forget your USP
Remind subscribers about yourself, your business, and offer your services.
20. Open comments
Useful for communicating with subscribers, finding out their interests and pains, and increasing engagement.
21. Keep users on Telegram
Telegram users prefer to get information on the platform itself, so don’t direct them to third-party websites.
22. Use user-generated content
Posting user photos, reviews, and results can increase loyalty to your channel.
23. Broadcast content to all ages
Adapt your product for different age categories. One brand successfully targeted a young, insolvent audience who forwarded the post to their parents, who then bought the product.