Twitter has announced the appointment of Linda Yaccarino as its new CEO, following Elon Musk’s decision to step down from the role. Yaccarino is a highly respected advertising executive who has served as chairman of global advertising and partnerships at NBCUniversal.
Her focus in the Twitter role will primarily be on business operations, while Musk continues to work on product design and technology, and serves as Chairman of the board of directors.
With over 30 years of experience in her field, Yaccarino has played a pivotal role in driving NBCUniversal’s advertising business, and is known for her advocacy of diversity and inclusion in the workplace.
In a statement, Yaccarino expressed her excitement about joining Twitter in what she called a “pivotal moment”. She also reiterated her commitment to making Twitter “the most trusted and inclusive platform for public conversation.”
During his brief tenure as Twitter CEO, Musk oversaw several impactful changes including layoffs and revisions of the company’s content moderation policies. He also stated his intention to make Twitter a more open and free platform for speech.
While Yaccarino’s plans for the platform are unknown, it is expected that she will focus on growing the company’s advertising business, which dwindled during Musk’s tenure. Additionally, she will likely work towards making Twitter a more attractive platform for users.
Yaccarino’s appointment serves as an indication that Musk is committed to making Twitter a success under his leadership. Overall, this exciting news sets the stage for a new era at Twitter, and it will be interesting to see how Yaccarino uses her expertise to grow and enhance the platform.